TEDx Amplification — 90-Day Program | Prepared for Tammie Ross

The Objective

Build real, engaged viewership — views from people who could hire you, not numbers on a screen.

Every tactic here operates fully within YouTube’s and TED’s rules. No purchased views, no artificial inflation, no risk to the talk. The growth we build is growth you can stand behind — and growth that compounds, because real viewers watch, share, and book.

The Plan

Phase 1 · Days 1–30

Foundation

10 clips cut from your talk — 30–60 seconds each, captioned, in vertical and square formats. One idea per clip, anchored by the Termite Effect metaphor.
Optimization of the talk’s title, description, chapters, and end screens for YouTube search and recommendation.
First wave published natively to LinkedIn, Instagram, and YouTube Shorts on a set calendar — native clips reach 10–20× further than a link.
Association target list built; outreach drafted.

Phase 2 · Days 31–60

Amplification

Paid discovery campaigns launched and managed on YouTube, LinkedIn, and Instagram — targeted by job title, industry, and interest. Real people, precisely aimed.
Association outreach on your behalf: NAHB, NAWIC, PWB, state HBAs and others — we make the introductions and pitch the talk for newsletters and member channels.
Podcast pitching, to build permanent referral sources.
Continuous clip publishing, with a weekly read on what’s landing.

Phase 3 · Days 61–90

Scale What Works

Budget and effort concentrated behind the two or three clips that outperform — this is how talks break out.
Second ad wave against the winning creative and audiences.
Full 90-day report with recommendations for what comes next.

What’s Included

Clip Production

10 professionally edited, captioned clips from your TEDx footage — vertical and square versions, plus TikTok-ready cuts.

Channel Optimization

Title, description, tags, chapters, and end screens optimized on the YouTube talk itself.

Organic Distribution

Distribution calendar and native publishing across LinkedIn, Instagram, and YouTube Shorts for the full 90 days.

Paid Campaign Management

Setup, targeting, management, and ongoing optimization of discovery campaigns on YouTube, LinkedIn, and Instagram.

Association Outreach

Target list, drafted pitches, and outreach on your behalf to associations and industry bodies for newsletter and member-channel features.

Podcast Outreach

Identification and pitching of relevant podcasts to build lasting referral sources.

Reporting

Bi-weekly performance reports, plus a full 90-day review with forward recommendations.

Investment

90-Day ProgramBilled monthly · all deliverables above included

$5,400$1,800 per month

Recommended Ad BudgetPaid directly by you to the platforms — you keep control of the account and the spend

$1,000–1,500per month

One keynote booking pays for the entire quarter. We start ad spend modestly and scale in Phase 3 behind whatever is already proving itself, rather than committing budget on assumptions.

Scope Notes — In Plain Terms

TikTok. We will produce your clips TikTok-ready, but our media team cannot operate that platform directly from where they are based. Posting there would sit with you or someone on your team. Every other channel we run end to end.

Association placements. Our role is to connect and pitch — and your relationships there are a genuine advantage. If any association offers paid placement (sponsored newsletter, paid feature), that cost is yours to approve and pay directly. We will never commit you to anything without your sign-off.

Ad spend. Held in your own accounts and paid by you directly to YouTube, LinkedIn, and Instagram. We manage the campaigns; you retain full ownership and visibility of every dollar.

What We Need From You

The raw TEDx footage, if you have it — this yields noticeably better clips than working from the published version. If not, we work from the published talk.
Your association contacts — the warm relationships you already hold.
About an hour a week — mainly to approve clips, and to personally send the outreach that should come from you rather than from us.

An Honest Expectation

A million views is possible. But it is the outcome of one clip breaking through — not something anyone can promise on a timeline, and you should be skeptical of anyone who does.

What we can commit to is real audience growth among the people who book keynotes. And it is worth remembering what the views are for: 50,000 views among home builders, association executives, and HR leaders will book more keynotes than 500,000 views from nowhere.

The right 50,000 beats a vanity million.

Next Steps

Ready When You Are

Confirm the program and we begin clip production immediately. Send the raw TEDx footage and your association contact list, and your first clips are back for approval within two weeks.

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